Keeping it Zen
The PENCK phone designed by Makoto Saito for KDDI's AU Design Project, is truely a perfect refined form that has all the buttons and camera contained within the body such that there is no corner and can fit snugly into a pocket or purse. I am not a fan of flip phones but it was love at first sight for me when i saw it at a mobile shop in Tokyo. The oval curve of ths phone is so irresistibly sensual, that one must touch it. When put a few together, they look like pebbles in the Zen garden - calm and serene. The UI design and animations are all designed by Makoto Saito. Each ringtone and sound effect are all composed under his direction to uniquely match the mood and form of the phone. Every single detail is carefully designed and well-executed.
This is of course a 3G phone with all the most advanced functions of video messaging, emails, SD video player to watch tv programs, mp3 player, camera, GPS system etc. And, yes, of course it is not available in any other parts of the world except Japan.
Makoto Saito is truely a all-encompassing creator who has taken a wide variety of projects ranging from graphic design, advertising art direction, creative direction, architectural design, product design, film direction, and product development and production. Learn more about him and his works.