Backside Watch?

Everything is backwards on this watch and time is read through the little window, much like an early digital. Ok. It looks like the back of a watch. The numbers run opposite from right to left. I am not sure if one can get the most accurate times with this watch but it’ll definitely be a conversation starter! Conceived by Russian design group Open Concepts Ps. i forgot to mention, it's meant to be worn upside down too....does it make sense?