Red Dot Winner 2006

The Neolog A-24 II by designer Arman Emami is the winner of this year's Red Dot Design wristwatch category. According to their press material, this watch creates a new way of looking at time. It tells time by counting the digital bars, so for example: if the first column has 7 bars, the second 3 bars and third 5 bars, then the time is 7:35. However, i won't say that this is a new concept, it looks very similar to the PIMP watch... Retails for 189 Euros. Emami Official Site Neolog Site Red Dot Design